Running a business as a neurodivergent parent isn’t easy — especially when you’re juggling the realities of raising a child who may also be neurodiverse or born prematurely. But one thing that’s become a real lifeline for me is social media. It’s not just a space to share updates or post cute photos — it’s become a powerful tool for connection, awareness, and making a real difference.
In this blog, I want to take you behind the scenes and show you how I’m using social media to grow The Good, The Bad, and Your Parenting Journey — my platform, my podcast, my blog, and my advocacy work — and how it’s playing a huge role in my latest campaign, Pumping for Preemies.
Building a Business with a Mission
When I started sharing my story — about being born prematurely myself, the loss of my twin, and then becoming a mum to my own premature daughter — I wasn’t sure who would listen. But through Instagram, Facebook, LinkedIn, and even Pinterest, I found my people: parents who got it. Parents who were also navigating trauma, NICU stays, diagnoses, and daily life that never seems to pause.
Social media has helped me turn empathy into action. I’ve been able to share blog posts, promote my books, and launch a podcast — all rooted in real-life parenting, neurodivergence, and the journey of healing.
Campaigning Through Connection
Pumping for Preemies is a campaign I started because I realised how little support exists for mums trying to express milk for their premature babies. Social media became my megaphone. I’ve used Instagram Stories to share behind-the-scenes moments, Facebook to post educational infographics, and LinkedIn to reach healthcare professionals and policymakers.
I’ve also created downloadable guides and info sheets I promote via Pinterest, helping parents and professionals find what they need quickly. My posts aren’t just about raising awareness — they’re about providing practical help for families in need.
Embracing Neurodiversity in My Strategy
As someone with dyslexia, autism and suspected ADHD, traditional marketing methods can feel overwhelming. But social media lets me be creative, expressive, and authentic. I can schedule posts ahead of time (lifesaver!), use voice-to-text, and repurpose content in different ways for each platform.
For example:
I turn long blog posts into Instagram carousels. I use Facebook Lives to chat directly with my community. I republish key insights on LinkedIn to reach professionals and charities. I pin visual quotes and campaign updates on Pinterest to reach new audiences.
Why This Matters
Too many parents feel like they’re doing it all alone — especially when their child’s journey doesn’t follow the “normal” path. Social media helps me say: you’re not alone. Whether it’s a post about NICU trauma, a funny moment from our daily chaos, or a podcast episode on neurodiversity, it’s all part of creating a space where parents feel seen, heard, and supported.
A Call to Action
If you’re a parent, caregiver, healthcare worker or someone who simply wants to support families like mine — please follow, like, and share my content. Your engagement helps the message go further. It helps parents find hope when they’re searching in the dark at 2am.
Let’s keep growing this community together.
And don’t forget to like and subscribe to the blog for updates, new campaigns, and parent-led resources.
Together, we are changing the story — one post at a time.
References:
Bliss Charity. (n.d.). Support for parents with premature or sick babies. Retrieved from https://www.bliss.org.uk Sands UK. (n.d.). Supporting families through baby loss. Retrieved from https://www.sands.org.uk NHS. (2023). Feeding your premature baby. Retrieved from https://www.nhs.uk
How do you use social media?
The bad and your parenting journey 